Arturo Coello, one half of the world's top-ranked men's doubles pair, has signed a multi-year sponsorship deal with Adidas that runs through the end of 2028. The agreement covers rackets, apparel, and footwear, making Coello one of the highest-profile athletes in Adidas's expanding padel division.
The Deal
Financial terms haven't been disclosed, but industry sources suggest it's the largest individual padel sponsorship deal to date. Coello will use Adidas rackets exclusively, transitioning from his previous Nox equipment, and will be featured prominently in Adidas's global padel marketing campaigns.
The deal reflects both Coello's individual marketability — he's 22, charismatic, and playing the best padel of his career — and the broader commercial growth of padel as a spectator sport.
What It Means for the Sport
Major sportswear brands investing in individual padel athletes at this level signals confidence in the sport's commercial trajectory. Nike, Head, and Bullpadel all have significant padel divisions, but Adidas's commitment to a single marquee athlete deal raises the bar.
For players lower down the rankings, this kind of headline deal creates a rising tide. As brand investment increases, sponsorship opportunities expand throughout the professional ranks.
"I'm proud to join the Adidas family. Their commitment to padel is genuine, and I can't wait to represent the brand on the biggest stages." — Arturo Coello